*The term “on premise” refers to establishments licensed for the sale and consumption of alcohol on the premises of the location. Conversely, “off premise” retail outlets are locations that are able to legally sell alcohol for personal consumption.
출처:
Rebalancing the ‘COVID-19 Effect’ on Alcohol Sales
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and “off-premise”* alcohol sales be leveraged to offset the immense “on-premise” losses?
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